Lights, Camera, Action: Boost SERPs with Video in 2013
Web Video Can Impact on SERPs Web video has seen some dramatic developments over the last couple of years. Previously it was standard that you needed to be a sneezing Panda, or to receive a flying...
View ArticleManage Your Way to Social Media Success
Are You Being Unsocial? In 2013 the big Social Media players will continue to make inroads into online advertising with the aim of getting a piece of the Google pie. Sponsored stories on Facebook and...
View ArticleSocial Media – Which Channels for Which Purpose?
If you’re serious about increasing your visibility online, narrowing your plans down to a single medium such as SEO or PPC is missing out on a massive amount of potential traffic and revenue. It’s no...
View ArticleMeasuring Social’s Impact To Your Website
So you’ve secured your social channels, you’ve branded them, and your content strategy is ready to go. You’ve spent a lot of time developing your social campaign, but how do you measure its success?...
View ArticleLinkedIn Lead The Way In Email Marketing
HP’s CEO, Stephen Dart, feels even more special than normal today having been congratulated by LinkedIn for being one of the top 5% most viewed profiles in 2012. The world’s largest professional...
View ArticleHigh Position – Making The Most Of Social Media
We all know that social media now plays a big part in our lives, whether it is staying in touch with relatives, school friends or finding out the latest news, social media is massive! The number of...
View ArticleThe Social Proof Is In The Pudding
If I have to make a big purchase, the first thing I do is conduct my own version of Market Research. I chat to friends and family, find out what they know about said purchase and use their advice to …...
View ArticlePromoted Tweets Launched for SMB’s
Twitter has now launched Promoted Tweets and Account Promotion for SMB’s /SME’s (Small and medium-sized businesses). After Twitter entered the stock market it was clear it would not be long until they...
View ArticleTakeaways from “Let’s talk social with Agencies”
Last Friday we had the opportunity to attend “Let’s Talk Social with Agencies” – an event hosted by Google at their London offices. Along with the great hospitality, Google didn’t fail to deliver on...
View ArticleGet smart with your social media
In the excitement of getting online it’s easy to let social fall by the wayside. Far too often a social profile is registered and left to become a list of last-minute links to company press releases...
View Article4 Social Targets For 2014 (and what to measure)
There are 2 things that can be considered crucial for business when it comes to social media. 2 aspects that when combined can provide real insight in to your customers minds, and benefits for your...
View Article5 Digital Trends to Watch in 2014
If 2013 is anything to go by, this year will be another cracker for digital marketing. With 79% of the EU having internet access in 2013, compared to 55% in 2007 and online traffic from mobile devices...
View ArticleTaking Hangouts to a New Level!
The Manchester United “Front Row” experience It all starts with an IDEA! Manchester United Front Row Hangout Idea: Manchester United and Google+ teamed up to launch a historic Front Row campaign, which...
View ArticleB-to-B: Rocking the Content Marketing Hootenanny
Companies offering business-to-business products and services can suffer from image problems. If modern digital content marketing was a party (and many hold that it is), you’d be forgiven for expecting...
View ArticleYUPPIES? WOOPIES? Or maybe DINKIES? – How would you describe your customers?
Most of us marketing folk will have heard of YUPPIES, WOOPIES and DINKIEs and this month’s latest persona acronym is the much loved “YOLDie” – i.e. Young Old Person. A lot of organisations will embrace...
View ArticleHow to Hack Your Social Sharing Strategy (for free) in 3 Easy Steps!
Sharing is pretty-much what social media is all about – trying to gain traction on any of the social networks without sharing interesting and relevant content is like trying to take photos with the...
View ArticleThe Social Proof Is In The Pudding
If I have to make a big purchase, the first thing I do is conduct my own version of Market Research. I chat to friends and family, find out what they know about said purchase and use their advice to …...
View ArticlePromoted Tweets Launched for SMB’s
Twitter has now launched Promoted Tweets and Account Promotion for SMB’s /SME’s (Small and medium-sized businesses). After Twitter entered the stock market it was clear it would not be long until they...
View ArticleTakeaways from “Let’s talk social with Agencies”
Last Friday we had the opportunity to attend “Let’s Talk Social with Agencies” – an event hosted by Google at their London offices. Along with the great hospitality, Google didn’t fail to deliver on...
View ArticleGet smart with your social media
In the excitement of getting online it’s easy to let social fall by the wayside. Far too often a social profile is registered and left to become a list of last-minute links to company press releases...
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